Back-to-school season is one of the largest consumer spending periods of the year in the United States, Canada, the United Kingdom and Australia. In the US alone, families spend over $41 billion preparing for the return to school each year — second only to the Christmas holiday season. The timing varies by country: in the US and Canada, school typically resumes in late August or early September after a summer break; in Australia it begins in late January or early February after the Christmas/summer holiday; and in the UK children return in September after the summer holidays.
For retailers, back-to-school is a crucial seasonal moment for categories including clothing, footwear, backpacks, stationery, laptops, tablets and school supplies. Major retailers like Walmart, Target, Amazon, Staples and Best Buy run prominent back-to-school promotions for 4–6 weeks before the start of term. Many US states also run 'sales tax holiday' weekends during the back-to-school period, temporarily exempting clothing, school supplies and computers from state sales tax — creating a significant incentive to buy during a narrow window.
Beyond the commercial aspect, the back-to-school transition represents a genuine milestone for millions of families: the excitement of a new grade, new teachers, new friendships and new challenges. University students heading to college for the first time represent a particularly large spending cohort, purchasing furniture, bedding, electronics, kitchen items and toiletries for dorm rooms and apartments.
When does back to school start in the US?
US school start dates vary by state and district, but most public schools resume between mid-August and the Tuesday after Labor Day (first Monday of September).
When does back to school start in the UK?
In England, Wales and Northern Ireland, schools typically return in the first week of September. Scotland's school year restarts in mid-August.
When does back to school start in Australia?
Australian schools return in late January (most states) to early February (some states) after the summer holiday break.
What are the best back-to-school deals?
The best deals on laptops, tablets, school supplies and clothing appear in late July through August in the US. Amazon, Walmart, Target, Staples and Best Buy all run dedicated back-to-school sales. College students should also check for educational discounts from Apple, Microsoft and Adobe.
What do I need for back to school?
Essential items vary by age and grade, but typically include: backpack, stationery (pens, pencils, rulers, scissors), notebooks and folders, a calculator, PE kit and appropriate clothing. Many schools provide a specific supply list. High school and college students often also need a laptop or tablet.
Are there back-to-school tax-free weekends?
Yes. Many US states run sales-tax holidays for school supplies, clothing and computers in July–August. Dates vary by state — check your state's revenue department website for this year's dates.
What is the best laptop for school?
For K-12 students, a Chromebook (budget-friendly, durable) or iPad is often recommended. For high school and university, a Windows laptop or MacBook Air provides more versatility. Look for at least 8GB RAM, 256GB storage and 10-hour battery life.
How much should I budget for back to school?
US families average $890 per K-12 child. College students average significantly more ($1,200–$2,500) when including electronics and dorm supplies. University students in the UK should budget £600–£1,200 for a laptop, textbooks and supplies.