The Super Bowl is the annual championship game of the National Football League (NFL) and the single most-watched television broadcast in the United States every year. Held on the second Sunday of February — a day known as 'Super Bowl Sunday' — it routinely draws over 100 million viewers in the US alone and an estimated 200 million globally. More than 70,000 fans attend the game in person, while millions more watch at parties, bars and restaurants making it one of the great shared cultural events in American life.
First played in January 1967 between the NFL and AFL champions, the Super Bowl quickly grew from a regular sporting event into a national spectacle. The halftime show — now among the most-watched live performances in the world — has featured artists from Prince to Beyoncé, Shakira, Eminem, Rihanna and Usher. The game's commercials are themselves an attraction: 30 seconds of Super Bowl advertising time costs around $7 million, and the ads are reviewed and ranked by millions of viewers who watch them as entertainment.
Super Bowl Sunday has effectively become an unofficial American holiday. US adults consume an estimated 1.3 billion chicken wings on Super Bowl Sunday, and it is the second-biggest day for food consumption in the US after Thanksgiving. The host city — which changes each year — benefits from a significant economic boost, with the NFL estimating each Super Bowl injects $400–$500 million into the local economy.
When is the Super Bowl 2027?
Super Bowl LXI is scheduled for Sunday, February 7, 2027.
Where is the Super Bowl 2027?
Super Bowl LXI will be held at Levi's Stadium in Santa Clara, California (home of the San Francisco 49ers).
How long does the Super Bowl last?
The Super Bowl typically lasts about 3.5 to 4 hours, including pre-game ceremonies, the national anthem, the game itself and the halftime show.
Who has won the most Super Bowls?
The New England Patriots and Pittsburgh Steelers share the record with 6 Super Bowl championships each.
Who performs at the Super Bowl halftime show?
The NFL selects a headline artist for the halftime show each year. Recent performers include Usher (2024), Rihanna (2023), Dr. Dre / Snoop Dogg / Eminem (2022) and The Weeknd (2021).
How much do Super Bowl tickets cost?
Face value tickets start at around $950, but secondary market prices for desirable seats routinely exceed $8,000–$10,000 in the weeks leading up to the game.
How much do Super Bowl ads cost?
A 30-second advertising spot during the Super Bowl costs approximately $6.5–$7 million in 2024, making it the most expensive advertising time on US television.
How many people watch the Super Bowl?
In the US, average viewership is 100–115 million. The 2015 Super Bowl holds the US broadcast record at 114.4 million viewers. Global viewership including international broadcasts is estimated at 150–200 million.
What is Super Bowl Sunday?
Super Bowl Sunday is the informal name for the day of the Super Bowl — the second Sunday of February. It is not an official US holiday but functions as one for many Americans, with office pools, viewing parties and widespread time off.
Can I stream the Super Bowl?
Yes. The Super Bowl is broadcast simultaneously by a major US network (rotating between CBS, Fox, NBC and ABC) and streamed on that network's free streaming service, making it accessible without a cable subscription.