Apple traditionally announces new iPhone models in September, with an event usually held in the first or second week of the month. Apple has maintained this annual release cadence since 2012, consistently launching new models each fall season.
Apple typically announces new iPhones in September, with release following a week or two later. The live countdown above shows the estimated time until the next launch.
Apple does not pre-announce features. Leaks typically emerge several months before the September event and cover camera, chip, and design updates.
Apple opens pre-orders on the Friday following its September event, usually at apple.com and through carriers.